![]() GOVERNOR GREEN: VISITORS SHOULD AVOID WEST MAUI FOR NOW, TRAVELERS WELCOME ELSEWHERE ON MAUI AND OTHER HAWAIIAN ISLANDS Visitors help to support the economy, supporting local shops, local restaurants, and local activities which ultimately aids in the island’s overall recovery efforts. HTA staff and board members were on Maui over the past weeks to meet with residents and business owners and listen to them about the challenges they now face with visitor arrivals decreasing significantly since August 8. The plan's focus is to rebuild responsible travel demand from the United States market to Maui in the wake of the devastating Lahaina wildfires. HTA's Board of Directors took decisive action today at its monthly board meeting to approve $2.6 million in funding to launch the Maui Marketing Recovery Plan, which is centered around a new Mālama Maui campaign with heartfelt messages shared by kama‘āina of Maui. HAWAI‘I TOURISM AUTHORITY BOARD OF DIRECTORS APPROVES $2.6 MILLION IN FUNDING FOR MAUI MARKETING RECOVERY PLAN We are also providing updates to our travel partners - airlines, accommodations, ground transportation companies, activity providers, travel agents, and wholesalers, as well as to local, national and international media - to ensure the public is kept informed. ![]() The Hawaiʻi Tourism Authority is continuously coordinating efforts with federal, state and county emergency management officials, as well as our community partners, visitor industry and Global Marketing Team. We also urge visitors throughout Hawai‘i to be especially mindful and respectful in our island home as our community continues through this extremely difficult time. We extend our deepest condolences and heartfelt aloha to all those who have been affected by this tragedy. In West Maui, recent wildfires have resulted in the devastating loss of loved ones, homes, cultural and historical sites, and businesses in Lahaina. ![]()
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